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Paid Media Management

Paid Advertising That Delivers ROI, Not Just Impressions

Meta and Google Ads built for conversion, precise targeting, full tracking, continuous optimisation.

4×
Avg. return on ad spend for clients
8.4%
Peak conversion rate achieved
Paid media management campaign
Real Results

Paid media performance that speaks for itself.

Live Meta and Google Ads dashboards from client accounts — real ROAS, real conversions, real revenue. No vanity metrics, just returns you can track.

Average return on ad spend
8.4%Peak landing page conversion rate
150+Campaigns launched and optimised
−38%Avg. cost per acquisition reduction
Paid media campaign performance dashboard
Meta Ads ROAS and conversion results
Google Ads campaign performance metrics
Paid media revenue and lead generation results
The Problem

Most ad spend is wasted on the wrong people.

Businesses pour budget into paid ads without strategy, tracking, or optimisation, burning cash on impressions that never convert into customers.

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Wasted ad spend

Broad targeting and untested creatives drain budgets on clicks and views that never translate into enquiries or sales.

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Poor audience targeting

Without data-driven audience segmentation, your ads reach people who will never buy, no matter how good the creative looks.

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No conversion tracking

If you can't track which ads drive leads and revenue, you're flying blind, unable to scale what works or cut what doesn't.

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Low ROAS

Return on ad spend below break-even means your campaigns cost more than they generate, a slow bleed on your marketing budget.

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No campaign strategy

Running ads without a funnel structure, offer strategy, or testing framework guarantees inconsistent, underperforming results.

Our Approach

A paid media system built for conversions, not vanity metrics.

We structure, launch, and optimise campaigns with one goal, measurable return on every rand you invest in advertising.

01

Strategy & Audit

We analyse your market, competitors, and current ad performance to define campaign objectives and budget allocation.

02

Audience Targeting

Custom and lookalike audiences built from your customer data, interests, and behavioural signals.

03

Campaign Build

Ad creative, copy, and landing page coordination across Meta and Google platforms.

04

Tracking Setup

Pixel installation, conversion events, UTM parameters, and GA4 integration for full-funnel visibility.

05

Optimisation & Reporting

Continuous A/B testing, bid adjustments, and monthly performance reports tied to ROAS and cost-per-lead.

Ready to scale your ad spend?

Book a free audit call or request a quote. We'll show you where your budget is being wasted.

What You Receive

Everything included in your paid media management.

Campaign Strategy

A documented plan covering platform selection, funnel structure, budget allocation, and KPI targets.

Meta Ads

Facebook and Instagram campaign management, prospecting, retargeting, and conversion campaigns.

Google Ads

Search, Display, and Performance Max campaigns targeting high-intent buyers at the moment of need.

Audience Targeting

Custom audiences, lookalikes, interest targeting, and remarketing lists built from your data.

Conversion Tracking

Full pixel and event tracking setup so every lead, sale, and action is attributed to the right campaign.

Optimisation

Ongoing bid management, creative testing, audience refinement, and budget reallocation for maximum ROAS.

Business Outcomes

What managed paid media delivers.

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Higher ROAS

Strategic targeting and continuous optimisation maximise return on every rand of ad spend.

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Lower cost per lead

Data-driven audience refinement and creative testing reduce the cost of acquiring each customer.

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More qualified traffic

Ads reach people actively searching for or interested in your products and services.

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Scalable lead generation

Proven campaigns can be scaled confidently when tracking proves positive unit economics.

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Full-funnel visibility

Conversion tracking connects ad spend to actual revenue, no more guessing what's working.

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Faster market reach

Paid media puts your offer in front of the right audience immediately, no waiting for organic growth.

Proof

Paid media that delivers measurable returns.

Paid media campaign performance dashboard
8.4%

Conversion rate on eFlow landing page campaigns, driven by precision targeting and optimised ad creative.

4×

Return on ad spend achieved for eFlow within the first 90 days of campaign management.

"We finally know exactly what our ads are producing. Nexus turned paid media from a cost centre into our most predictable growth channel."David Mthembu, eFlow
Visual Proof

What we deliver.

Paid media ad creative example
Paid media ad creative example
Paid media ad creative example
Paid media ad creative example
Paid media ad creative example
Paid media ad creative example
Paid media ad creative example
Paid media ad creative example
Pricing

Invest in ads that pay for themselves.

Monthly management packages plus your ad spend budget. All engagements start with a free campaign audit.

+10% of monthly ad spend on all packages Once-off R1,800 ad account set-up
Starter
Launch

For businesses starting paid advertising on a single platform.

R 5,000 /month
  • 1 platform (Meta or Google)
  • Up to 3 active campaigns
  • Conversion tracking setup
  • Monthly ad creative
  • Performance reporting
  • Email support
Get Started
Premium
Dominate

For businesses needing full-funnel paid media with advanced strategy and dedicated management.

R 18,000 /month
  • All platforms managed
  • Full-funnel strategy
  • Landing page coordination
  • CRM integration & offline tracking
  • Competitor ad monitoring
  • Dedicated media buyer
Get Started
Optional Add-Ons

Ad Creative Packs

Fresh static, video, and copy assets built for Meta and Google, so your campaigns never stall on creative fatigue.

Launch Creative

R 5,500 /month
  • 8× static ad creatives (Meta Feed, Stories & Google Display)
  • 4× short-form video ads for Reels, Stories & TikTok
  • 3× ad copy variations per active campaign
  • Platform-spec exports ready to upload

Scale Creative

R 9,500 /month
  • 12× static & carousel ad creatives (Meta + Google)
  • 8× short-form video ads incl. UGC-style formats
  • 6× headline & primary text variations for A/B testing
  • 1× monthly on-site shoot for product/service visuals
  • RSA, PMax & Feed-native asset formatting

Dominate Creative

R 18,500 /month
  • 20× ad creatives, static, carousel & collection formats
  • 16× short-form video ads (4 fresh assets per week)
  • Weekly new ad copy variations for split testing
  • 2× monthly shoots for campaign creative refreshes
  • Separate prospecting & retargeting creative sets

Need something custom?

Ad budgets and platform needs vary widely. Tell us your goals and monthly spend and we'll build a tailored management proposal.

Request a Custom Quote
Case Studies

Paid media with measurable ROI.

Meta and Google campaigns built for leads and sales.

View All Case Studies
FAQ

Common questions about paid media management.

Each package has a fixed monthly management fee (from R5,000/mo), plus 10% of your monthly ad spend. A once-off R1,800 ad account set-up fee covers pixel/CAPI setup, GA4, audience creation, domain verification, keyword lists, and initial ad copy. Your actual ad budget is paid directly to Meta and Google, separate from our fees.
Optional Ad Creative Packs supply the static, video, and copy assets your campaigns need to keep performing, from Launch Creative (R5,500/mo) with 8 static ads and 4 video ads, to Dominate Creative (R18,500/mo) with 20 ad formats, 16 weekly-rotated videos, and separate prospecting and retargeting sets. All assets are built to Meta and Google specs and designed for A/B testing.
We recommend a minimum of R5,000–R10,000 per month in ad spend for meaningful data and optimisation. During your strategy call, we'll recommend a budget based on your industry, target cost-per-lead, and growth goals. Management fees and the 10% ad spend fee are separate from your platform ad budget.
It depends on your audience and offer. Meta (Facebook/Instagram) works best for visual products, local services, and B2C. Google Ads captures high-intent search traffic, ideal for professional services, e-commerce, and B2B. Most clients benefit from both. We'll recommend the right mix during onboarding.
Paid ads generate traffic immediately upon launch. Conversion optimisation typically takes 2–4 weeks as we gather data, test creatives, and refine audiences. Most clients see profitable ROAS within 30–60 days of consistent campaign management.
Monthly reports cover spend, impressions, clicks, CTR, cost-per-click, conversions, cost-per-lead, ROAS, and platform breakdowns. Growth and Premium packages include bi-weekly reviews with actionable recommendations, not just data dumps.
Yes. All campaigns run through your own Meta Business Manager and Google Ads accounts. You retain full ownership of accounts, audiences, and historical data. If you ever move on, everything stays with you.
Ready to Start?

Ready to make every rand
of ad spend count?

Book a free campaign audit and we'll review your current ads, or map out a new strategy designed to deliver measurable ROI from day one.