Case study
Advisory.
Web development that cut cost per lead by 48%.
Advisory needed a law firm website that communicates expertise at a glance, with structured service pages, trust signals, and enquiry paths built for serious legal prospects.
What the work moved.
reduce cost per lead
reduction in cost per lead
Before the engagement vs after launch
consultation path
high-intent consultation CTA path
Before the engagement vs after launch
What we actually delivered.
Every decision on this project served the work below — not a generic website, the specific services Advisory needed to convert.
Who we were working with.
Advisory is a South African law firm competing in a market where every practice looks interchangeable online. Prospects decide in seconds whether a firm feels credible enough to instruct — and they were losing that moment.
What stood in the way.
The firm needed a credible digital presence that reflected the calibre of their practice, without overwhelming visitors with dense legal copy or burying contact options.
How do we present a law firm with authority and clarity online?
How we delivered the work.
- Week 1Discovery
Unpacked how Advisory wins work, where the current presence leaked enquiries, and which web development outcomes would move the needle.
- Week 1–2Service architecture
Mapped the legal services buyer journey and structured web development around conversion — offer, proof, and the next step.
- Week 2–4Design & build
Designed and built the web development system: templates, trust signals and CTAs that make action feel obvious.
- 4–6 weeksLaunch
Shipped, QA’d, instrumented analytics, and handed over a live experience ready to generate enquiries.
Selected frames from the system.
What the work changed.
Web development gave Advisory the calm authority serious legal prospects expect — structured, trustworthy, easy to contact. Cost per lead dropped 48%.
“Clear, professional, and built around how our clients actually evaluate us online. Worth every cent.”
