Case study
Homila.
Custom real estate web development that lifted conversion 150%.
Homila required a custom real estate website with extensive layout exploration, premium property presentation, and enquiry flows suited to a growing agency brand.
What the work moved.
increase conversion rate
increase in conversion rate
Before the engagement vs after launch
increase enquiries
increase in website enquiries
Before the engagement vs after launch
What we actually delivered.
Every decision on this project served the work below — not a generic website, the specific services Homila needed to convert.
Who we were working with.
Homila is a growing real estate agency that needed more than a single listing template. Agents and buyers expected a multi-layout system — premium enough for the inventory, practical enough to generate enquiries at volume.
What stood in the way.
Real estate brands need both beauty and function. Homila needed a scalable custom build that could showcase listings beautifully while supporting agent credibility and lead generation.
How do we elevate a real estate brand with a custom digital experience?
How we delivered the work.
- Week 1Discovery
Unpacked how Homila wins work, where the current presence leaked enquiries, and which custom web development outcomes would move the needle.
- Week 1–2Service architecture
Mapped the real estate buyer journey and structured custom web development around conversion — offer, proof, and the next step.
- Week 2–4Design & build
Designed and built the custom web development system: templates, trust signals and CTAs that make action feel obvious.
- 6–10 weeksLaunch
Shipped, QA’d, instrumented analytics, and handed over a live experience ready to generate enquiries.
Selected frames from the system.
What the work changed.
Custom real estate web development shipped one of our most complete agency builds — and conversion rate lifted 150%, with website enquiries doubling after launch.
“Our listings finally look as premium as the properties we sell. Enquiries from the website have doubled since launch.”
