Case study
Nilsson.
Studio web development that attracts higher-fit project enquiries.
Nilsson needed an architecture studio website that communicates design philosophy, showcases selected work, and invites the right project enquiries.
What the work moved.
portfolio screens
editorial portfolio systems shipped
What shipped in the build
weeks to launch
weeks from design to live site
What shipped in the build
What we actually delivered.
Every decision on this project served the work below — not a generic website, the specific services Nilsson needed to convert.
Who we were working with.
Nilsson is an architecture studio that needed the site to feel like the work: precise, unhurried, curated. Personality had to support the projects — never overshadow them.
What stood in the way.
Studio sites must feel curated, not cluttered. Nilsson required a refined portfolio structure with strong visuals and clear pathways for prospective clients.
How do we present an architecture studio with editorial precision?
How we delivered the work.
- Week 1Discovery
Unpacked how Nilsson wins work, where the current presence leaked enquiries, and which web development outcomes would move the needle.
- Week 1–2Service architecture
Mapped the architecture buyer journey and structured web development around conversion — offer, proof, and the next step.
- Week 2–4Design & build
Designed and built the web development system: templates, trust signals and CTAs that make action feel obvious.
- 4–6 weeksLaunch
Shipped, QA’d, instrumented analytics, and handed over a live experience ready to generate enquiries.
Selected frames from the system.
What the work changed.
Studio web development now matches the discipline of Nilsson’s work — clear, composed, shareable — and attracts higher-fit project enquiries.
