Case study
Kanva.
Ecommerce development that helped a beauty brand generate R5M.
Kanva needed a beauty ecommerce store with elevated product presentation, brand storytelling, and a checkout experience optimised for mobile shoppers.
What the work moved.
email revenue in 9 months
email marketing revenue in 9 months
Trajectory of the reported result
store layouts shipped
beauty ecommerce layouts built to convert
What shipped in the build
What we actually delivered.
Every decision on this project served the work below — not a generic website, the specific services Kanva needed to convert.
Who we were working with.
Kanva is a beauty brand selling desire and trust in the same scroll. Shoppers — mostly on mobile — need product storytelling that feels premium and a checkout that does not blink.
What stood in the way.
Beauty ecommerce depends on visual trust and seamless purchasing. Kanva required stronger product pages, cohesive brand styling, and a store flow that reduces drop-off on mobile.
How do we launch a beauty ecommerce store that converts browsers into buyers?
How we delivered the work.
- Week 1Discovery
Unpacked how Kanva wins work, where the current presence leaked enquiries, and which ecommerce development outcomes would move the needle.
- Week 1–2Service architecture
Mapped the beauty · ecommerce buyer journey and structured ecommerce development around conversion — offer, proof, and the next step.
- Week 2–4Design & build
Designed and built the ecommerce development system: templates, trust signals and CTAs that make action feel obvious.
- 6–8 weeksLaunch
Shipped, QA’d, instrumented analytics, and handed over a live experience ready to generate enquiries.
Selected frames from the system.
What the work changed.
Ecommerce development made Kanva feel like a beauty brand first and a store that converts second — and email marketing on that foundation generated R5M in 9 months.
“The free mockup offer is what got me through the door, and the result genuinely blew me away.”
