Case study
Plumbee.
Custom web development that increased lead generation 292%.
Plumbee needed a custom plumbing website that builds local trust fast, explains services clearly, and makes it easy for homeowners to request help.
What the work moved.
increase lead generation
increase in lead generation
Before the engagement vs after launch
increase enquiries
increase in enquiry rate
Before the engagement vs after launch
What we actually delivered.
Every decision on this project served the work below — not a generic website, the specific services Plumbee needed to convert.
Who we were working with.
Plumbee is a plumbing and home-services business. When a pipe bursts, people do not browse — they look for a number they trust. A dated site reads as unreliable operations, and urgent work goes to whoever looks ready.
What stood in the way.
Home services websites must earn trust immediately. Plumbee required clearer service communication, stronger credibility signals, and contact options optimised for urgent local enquiries.
How do we turn a plumbing business website into a local lead engine?
How we delivered the work.
- Week 1Discovery
Unpacked how Plumbee wins work, where the current presence leaked enquiries, and which custom web development, web development outcomes would move the needle.
- Week 1–2Service architecture
Mapped the plumbing & home services buyer journey and structured custom web development, web development around conversion — offer, proof, and the next step.
- Week 2–4Design & build
Designed and built the custom web development, web development system: templates, trust signals and CTAs that make action feel obvious.
- 4–6 weeksLaunch
Shipped, QA’d, instrumented analytics, and handed over a live experience ready to generate enquiries.
Selected frames from the system.
What the work changed.
Custom web development turned Plumbee’s site into a local lead engine. Enquiry rate nearly tripled. Lead generation is up 292%.
“We had a dated website costing us clients. Nexus turned it around in under a week. Our enquiry rate has nearly tripled since launch.”
